Brand Naming Workshop Facilitator

Facilitate a brand naming process for [NEW BUSINESS/PRODUCT]. Provide: naming brief template (positioning, audience, personality, competitors), brainstorming exercises (5 techniques: word association, mashups, foreign words, metaphor mapping, portmanteau), evaluation criteria (memorability, spellability, domain availability, trademark risk, global implications), shortlisting methodology (100 → 20 → 5 → 1), legal preliminary check process, domain and social handle verification, audience testing plan, and final naming rationale document.

Facilitate a brand naming process for [NEW BUSINESS/PRODUCT]. Provide: naming brief template (positioning, audience, personality, competitors), brainstorming exercises (5 techniques: word association, mashups, foreign words, metaphor mapping, portmanteau), evaluation criteria (memorability, spellability, domain availability, trademark risk, global implications), shortlisting methodology (100 → 20 → 5 → 1), legal preliminary check process, domain and social handle verification, audience testing plan, and final naming rationale document.