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Copywriting Formula Toolkit

Give me a toolkit of proven copywriting formulas I can apply to any marketing.

Provide each formula with explanation, structure, and 2 examples:
1. **AIDA**: Attention, Interest, Desire, Action
2. **PAS**: Problem, Agitation, Solution
3. **BAB**: Before, After, Bridge
4. **4Ps**: Promise, Picture, Proof, Push
5. **QUEST**: Qualify, Understand, Educate, Stimulate, Transition
6. **SLAP**: Stop, Look, Act, Purchase
7. **FAB**: Features, Advantages, Benefits
8. **The 1-2-3-4 Formula**: What I've got, what it'll do for you, who am I, what next
9. **Star-Chain-Hook**: Star (character), Chain (facts/benefits), Hook (CTA)
10. **So What? Test**: How to apply the "so what?" filter to any piece of copy

For each formula: when to use it, where it works best (ads, emails, pages), and a fill-in-the-blank template.
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