Build a customer advocacy programme for [COMPANY]. Provide: advocate identification criteria (NPS, usage, engagement), programme tiers (reviewer, reference, speaker, co-creator), rewards and recognition system, activities menu (write review, give reference call, speak at event, create content, join advisory board), outreach templates for recruiting advocates, advocate portal or community setup, content co-creation framework, ROI tracking (pipeline influenced, deals accelerated), and programme launch plan.
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