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Facebook & Instagram Ads Strategy

📣 Marketing✓ Essential
Create a Meta (Facebook/Instagram) ads strategy for [BUSINESS].

Business: [WHAT I SELL]
Budget: [MONTHLY]
Target audience: [DESCRIBE]
Objective: [AWARENESS / TRAFFIC / LEADS / SALES / APP INSTALLS]
Previous ads experience: [NONE / SOME / EXPERIENCED]

Provide:
1. **Campaign Architecture**: Full funnel structure (cold, warm, hot audiences)
2. **Audience Targeting**: 5 audience segments with targeting parameters
3. **Creative Strategy**: Ad formats and visual concepts for each funnel stage
4. **Ad Copy**: 5 ad copy variations with different hooks and CTAs
5. **Budget Allocation**: How to split budget across funnel stages
6. **Pixel & Tracking**: Essential tracking setup steps
7. **Retargeting Strategy**: How to retarget website visitors and engagers
8. **Lookalike Audiences**: How to build and use lookalike audiences
9. **Testing Framework**: What to A/B test first and how to evaluate results
10. **Scaling Plan**: How to increase budget when ads are working
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