Logo & Visual Identity Brief

Create a creative brief for a logo and visual identity for [BRAND NAME].

Industry: [FIELD]
Target audience: [WHO]

Brand personality: [DESCRIBE]
Competitors: [LIST 3]

Provide:
1. **Brand Positioning**: One-sentence positioning statement
2. **Visual Direction**: 3 concept directions (each with mood, style, reference examples)
3. **Logo Requirements**: Mark type (wordmark, icon, combination), must-haves, avoid-list
4. **Color Palette**: 3 proposed palettes with hex codes and psychological rationale
5. **Typography**: 2-3 font pairing recommendations with reasoning
6. **Imagery Style**: Photography vs illustration, style direction
7. **Brand Patterns/Textures**: Supporting visual elements
8. **Application Mockups**: How the identity should look on: business card, website, social media, packaging
9. **Brand Don'ts**: Visual elements to explicitly avoid
10. **Inspiration Board**: 10 references (existing brands, art, design) that capture the desired feel

Create a creative brief for a logo and visual identity for [BRAND NAME].

Industry: [FIELD]
Target audience: [WHO]
Brand personality: [DESCRIBE]
Competitors: [LIST 3]

Provide:
1. **Brand Positioning**: One-sentence positioning statement
2. **Visual Direction**: 3 concept directions (each with mood, style, reference examples)
3. **Logo Requirements**: Mark type (wordmark, icon, combination), must-haves, avoid-list
4. **Color Palette**: 3 proposed palettes with hex codes and psychological rationale
5. **Typography**: 2-3 font pairing recommendations with reasoning
6. **Imagery Style**: Photography vs illustration, style direction
7. **Brand Patterns/Textures**: Supporting visual elements
8. **Application Mockups**: How the identity should look on: business card, website, social media, packaging
9. **Brand Don'ts**: Visual elements to explicitly avoid
10. **Inspiration Board**: 10 references (existing brands, art, design) that capture the desired feel