Marketing Attribution Model

Design a marketing attribution model for [COMPANY] with [BUDGET] monthly ad spend across [CHANNELS].

Current tracking: [DESCRIBE]
Sales cycle: [LENGTH]

Key conversion points: [LIST]

Provide:
1. **Attribution Model Recommendation**: First-touch, last-touch, linear, time-decay, or data-driven — and why
2. **UTM Strategy**: Naming convention for source, medium, campaign, content, term
3. **Tracking Setup**: What needs to be instrumented (pixels, events, server-side)
4. **Tool Recommendations**: Analytics, attribution, and dashboard tools for your stage
5. **Channel-Level KPIs**: What success looks like for each channel
6. **Multi-Touch Journey Map**: Typical customer journey with touchpoints
7. **Reporting Template**: Weekly and monthly report structure
8. **Budget Reallocation Framework**: When to move budget between channels based on data
9. **Incrementality Testing**: How to run lift tests to validate attribution
10. **Common Pitfalls**: 5 mistakes to avoid with attribution

Design a marketing attribution model for [COMPANY] with [BUDGET] monthly ad spend across [CHANNELS].

Current tracking: [DESCRIBE]
Sales cycle: [LENGTH]
Key conversion points: [LIST]

Provide:
1. **Attribution Model Recommendation**: First-touch, last-touch, linear, time-decay, or data-driven — and why
2. **UTM Strategy**: Naming convention for source, medium, campaign, content, term
3. **Tracking Setup**: What needs to be instrumented (pixels, events, server-side)
4. **Tool Recommendations**: Analytics, attribution, and dashboard tools for your stage
5. **Channel-Level KPIs**: What success looks like for each channel
6. **Multi-Touch Journey Map**: Typical customer journey with touchpoints
7. **Reporting Template**: Weekly and monthly report structure
8. **Budget Reallocation Framework**: When to move budget between channels based on data
9. **Incrementality Testing**: How to run lift tests to validate attribution
10. **Common Pitfalls**: 5 mistakes to avoid with attribution