PPC Audit Checklist

Perform a comprehensive PPC audit for [COMPANY] running ads on [GOOGLE / META / BOTH].

Monthly spend: [AMOUNT]
Current ROAS: [NUMBER]

Audit the following areas and provide specific recommendations:

1. **Account Structure**: Campaign/ad group organisation, naming conventions
2. **Keyword Strategy**: Match types, negatives, search term analysis, wasted spend
3. **Ad Copy**: Quality score drivers, ad strength, messaging alignment
4. **Landing Pages**: Message match, load speed, conversion rate
5. **Bidding Strategy**: Current vs recommended, bid adjustments
6. **Audience Targeting**: Demographics, interests, remarketing lists, lookalikes
7. **Budget Allocation**: Spend distribution vs performance
8. **Tracking**: Conversion setup, attribution model, GA4 integration
9. **Quick Wins**: 5 changes to make this week for immediate improvement
10. **Strategic Recommendations**: 3 medium-term optimisations for next quarter

Prioritise findings by impact (high/medium/low) and effort (easy/medium/hard).

Perform a comprehensive PPC audit for [COMPANY] running ads on [GOOGLE / META / BOTH].

Monthly spend: [AMOUNT]
Current ROAS: [NUMBER]

Audit the following areas and provide specific recommendations:

1. **Account Structure**: Campaign/ad group organisation, naming conventions
2. **Keyword Strategy**: Match types, negatives, search term analysis, wasted spend
3. **Ad Copy**: Quality score drivers, ad strength, messaging alignment
4. **Landing Pages**: Message match, load speed, conversion rate
5. **Bidding Strategy**: Current vs recommended, bid adjustments
6. **Audience Targeting**: Demographics, interests, remarketing lists, lookalikes
7. **Budget Allocation**: Spend distribution vs performance
8. **Tracking**: Conversion setup, attribution model, GA4 integration
9. **Quick Wins**: 5 changes to make this week for immediate improvement
10. **Strategic Recommendations**: 3 medium-term optimisations for next quarter

Prioritise findings by impact (high/medium/low) and effort (easy/medium/hard).