PR & Media Coverage Strategy

Create a PR strategy to get media coverage for [BUSINESS/BRAND].

Business: [WHAT I DO]
Story angles: [WHAT'S NEWSWORTHY — LAUNCH, FOUNDER STORY, DATA, TREND]

Target media: [LOCAL / NATIONAL / INDUSTRY / ONLINE / ALL]
Budget for PR: [£0 / SMALL / AGENCY BUDGET]

Provide:
1. **Story Angles**: 5 newsworthy angles I can pitch to journalists
2. **Media List**: Types of publications and journalists to target
3. **Press Release Template**: A ready-to-customise press release
4. **Pitch Email Template**: A journalist outreach email that gets opened
5. **HARO/ResponseSource**: How to use journalist request platforms
6. **Thought Leadership**: How to position myself as a commentator in my industry
7. **Press Kit**: What to include in an online press kit
8. **Podcast Pitching**: How to get invited onto relevant podcasts
9. **Crisis Communications**: Basic framework for handling negative press
10. **Coverage Amplification**: How to maximise the impact of any coverage I get

Create a PR strategy to get media coverage for [BUSINESS/BRAND].

Business: [WHAT I DO]
Story angles: [WHAT'S NEWSWORTHY — LAUNCH, FOUNDER STORY, DATA, TREND]
Target media: [LOCAL / NATIONAL / INDUSTRY / ONLINE / ALL]
Budget for PR: [£0 / SMALL / AGENCY BUDGET]

Provide:
1. **Story Angles**: 5 newsworthy angles I can pitch to journalists
2. **Media List**: Types of publications and journalists to target
3. **Press Release Template**: A ready-to-customise press release
4. **Pitch Email Template**: A journalist outreach email that gets opened
5. **HARO/ResponseSource**: How to use journalist request platforms
6. **Thought Leadership**: How to position myself as a commentator in my industry
7. **Press Kit**: What to include in an online press kit
8. **Podcast Pitching**: How to get invited onto relevant podcasts
9. **Crisis Communications**: Basic framework for handling negative press
10. **Coverage Amplification**: How to maximise the impact of any coverage I get