Retail channel: [ONLINE / SHELF / BOTH]
Provide:
1. **Target Consumer**: Who picks this up and what attracts them
2. **Competitive Shelf Audit**: What competitors look like and how to stand out
3. **Design Direction**: 3 concept routes with mood, color, typography, imagery
4. **Structural Design**: Package format, materials, dimensions, sustainability considerations
5. **Copy Elements**: Front-of-pack (hierarchy), back-of-pack (required info, brand story)
6. **Regulatory Requirements**: Labelling requirements for your product category
7. **Unboxing Experience**: If shipping direct, how to make the unboxing memorable
8. **Print Specifications**: File setup, bleed, color mode, paper/material finish
9. **Sustainability**: Eco-friendly material and printing options
10. **Photography Direction**: How to photograph the packaging for e-commerce and social
Create a packaging design brief for [PRODUCT].
Product type: [FOOD / BEAUTY / TECH / FASHION / HOME]
Price point: [BUDGET / MID / PREMIUM / LUXURY]
Retail channel: [ONLINE / SHELF / BOTH]
Provide:
1. **Target Consumer**: Who picks this up and what attracts them
2. **Competitive Shelf Audit**: What competitors look like and how to stand out
3. **Design Direction**: 3 concept routes with mood, color, typography, imagery
4. **Structural Design**: Package format, materials, dimensions, sustainability considerations
5. **Copy Elements**: Front-of-pack (hierarchy), back-of-pack (required info, brand story)
6. **Regulatory Requirements**: Labelling requirements for your product category
7. **Unboxing Experience**: If shipping direct, how to make the unboxing memorable
8. **Print Specifications**: File setup, bleed, color mode, paper/material finish
9. **Sustainability**: Eco-friendly material and printing options
10. **Photography Direction**: How to photograph the packaging for e-commerce and social
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