Rebranding Strategy Planner

Create a rebranding plan for [BUSINESS].

Current brand: [DESCRIBE]
Why rebranding: [OUTGROWN / MERGER / REPOSITIONING / LOOKS DATED / NEW AUDIENCE]

Scope: [FULL REBRAND / REFRESH / JUST VISUAL / POSITIONING SHIFT]

Provide:
1. **Brand Audit**: Assess what's working and what needs to change
2. **Positioning Statement**: New positioning based on the rebrand goals
3. **Name Evaluation**: Keep the name or change? Framework for deciding
4. **Visual Identity Brief**: Direction for logo, colours, typography, imagery
5. **Messaging Framework**: New tagline, elevator pitch, and key messages
6. **Website Transition**: How to migrate the website without losing SEO
7. **Communication Plan**: How to announce the rebrand to customers and stakeholders
8. **Internal Rollout**: Getting the team aligned with the new brand
9. **Collateral Checklist**: Everything that needs updating (cards, social, email signatures, etc.)
10. **Timeline**: A realistic rebrand project timeline from start to launch

Create a rebranding plan for [BUSINESS].

Current brand: [DESCRIBE]
Why rebranding: [OUTGROWN / MERGER / REPOSITIONING / LOOKS DATED / NEW AUDIENCE]
Scope: [FULL REBRAND / REFRESH / JUST VISUAL / POSITIONING SHIFT]

Provide:
1. **Brand Audit**: Assess what's working and what needs to change
2. **Positioning Statement**: New positioning based on the rebrand goals
3. **Name Evaluation**: Keep the name or change? Framework for deciding
4. **Visual Identity Brief**: Direction for logo, colours, typography, imagery
5. **Messaging Framework**: New tagline, elevator pitch, and key messages
6. **Website Transition**: How to migrate the website without losing SEO
7. **Communication Plan**: How to announce the rebrand to customers and stakeholders
8. **Internal Rollout**: Getting the team aligned with the new brand
9. **Collateral Checklist**: Everything that needs updating (cards, social, email signatures, etc.)
10. **Timeline**: A realistic rebrand project timeline from start to launch