Design a referral programme that turns customers into advocates.
Business: [WHAT I SELL]
Average customer value: [AMOUNT]
Current referral activity: [NONE / ORGANIC / SOME PROGRAMME]
Provide:
1. **Programme Structure**: One-sided vs two-sided rewards — which for my business
2. **Incentive Design**: What to offer referrers and new customers
3. **Referral Mechanics**: How the process works (links, codes, manual tracking)
4. **Messaging Templates**: Email and social templates for customers to share
5. **Onboarding**: How to introduce the programme to existing customers
6. **Promotion Strategy**: Where and when to promote the referral programme
7. **Tracking System**: How to track referrals and attribute them correctly
8. **Milestone Rewards**: Tiered rewards for super-referrers
9. **Programme Economics**: What each referral costs vs the customer lifetime value
10. **Launch Plan**: Step-by-step launch in the first 30 days
Design a referral programme that turns customers into advocates.
Business: [WHAT I SELL]
Average customer value: [AMOUNT]
Current referral activity: [NONE / ORGANIC / SOME PROGRAMME]
Provide:
1. **Programme Structure**: One-sided vs two-sided rewards — which for my business
2. **Incentive Design**: What to offer referrers and new customers
3. **Referral Mechanics**: How the process works (links, codes, manual tracking)
4. **Messaging Templates**: Email and social templates for customers to share
5. **Onboarding**: How to introduce the programme to existing customers
6. **Promotion Strategy**: Where and when to promote the referral programme
7. **Tracking System**: How to track referrals and attribute them correctly
8. **Milestone Rewards**: Tiered rewards for super-referrers
9. **Programme Economics**: What each referral costs vs the customer lifetime value
10. **Launch Plan**: Step-by-step launch in the first 30 days
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