Referral Programme Designer

Design a referral programme for [PRODUCT/SERVICE].

Current customers: [NUMBER]
Average order value: [AMOUNT]

Customer acquisition cost: [AMOUNT]

Provide:
1. **Incentive Structure**: What the referrer gets, what the referred gets (discount, credit, cash, free month, etc.)
2. **Programme Mechanics**: How sharing works (unique link, code, email invite)
3. **Tier System**: Rewards that increase with more referrals (1 referral = X, 5 = Y, 10 = Z)
4. **Launch Email**: Copy to announce the programme to existing customers
5. **Sharing Templates**: Pre-written messages for email, WhatsApp, Twitter, LinkedIn
6. **Landing Page Copy**: What the referred person sees
7. **Reminder Sequence**: 3 nudge emails to encourage more referrals
8. **Anti-Gaming Rules**: How to prevent abuse
9. **Success Metrics**: Viral coefficient target, referral rate benchmarks
10. **Tech Recommendations**: Tools to run it (ReferralCandy, Viral Loops, custom)

Design a referral programme for [PRODUCT/SERVICE].

Current customers: [NUMBER]
Average order value: [AMOUNT]
Customer acquisition cost: [AMOUNT]

Provide:
1. **Incentive Structure**: What the referrer gets, what the referred gets (discount, credit, cash, free month, etc.)
2. **Programme Mechanics**: How sharing works (unique link, code, email invite)
3. **Tier System**: Rewards that increase with more referrals (1 referral = X, 5 = Y, 10 = Z)
4. **Launch Email**: Copy to announce the programme to existing customers
5. **Sharing Templates**: Pre-written messages for email, WhatsApp, Twitter, LinkedIn
6. **Landing Page Copy**: What the referred person sees
7. **Reminder Sequence**: 3 nudge emails to encourage more referrals
8. **Anti-Gaming Rules**: How to prevent abuse
9. **Success Metrics**: Viral coefficient target, referral rate benchmarks
10. **Tech Recommendations**: Tools to run it (ReferralCandy, Viral Loops, custom)