SaaS Marketing Playbook

Create a marketing playbook for a SaaS product.

Product: [WHAT IT DOES]
Target user: [WHO]

Pricing: [FREE / FREEMIUM / PAID ONLY]
Stage: [PRE-LAUNCH / EARLY / GROWING / ESTABLISHED]
MRR: [CURRENT IF ANY]

Provide:
1. **Positioning**: How to position against competitors in a crowded market
2. **Acquisition Channels**: Top 5 channels for SaaS customer acquisition
3. **Content Marketing**: Blog topics and content strategy for organic growth
4. **Free Trial Optimisation**: How to convert trial users to paid
5. **Onboarding Emails**: Email sequence that activates new users
6. **Product-Led Growth**: How to build virality and sharing into the product
7. **Case Studies**: Template for creating compelling customer case studies
8. **Integration Marketing**: How to leverage integration partnerships
9. **Churn Prevention**: Marketing strategies that reduce churn
10. **Metrics**: SaaS marketing metrics that matter (CAC, LTV, payback period, trial-to-paid)

Create a marketing playbook for a SaaS product.

Product: [WHAT IT DOES]
Target user: [WHO]
Pricing: [FREE / FREEMIUM / PAID ONLY]
Stage: [PRE-LAUNCH / EARLY / GROWING / ESTABLISHED]
MRR: [CURRENT IF ANY]

Provide:
1. **Positioning**: How to position against competitors in a crowded market
2. **Acquisition Channels**: Top 5 channels for SaaS customer acquisition
3. **Content Marketing**: Blog topics and content strategy for organic growth
4. **Free Trial Optimisation**: How to convert trial users to paid
5. **Onboarding Emails**: Email sequence that activates new users
6. **Product-Led Growth**: How to build virality and sharing into the product
7. **Case Studies**: Template for creating compelling customer case studies
8. **Integration Marketing**: How to leverage integration partnerships
9. **Churn Prevention**: Marketing strategies that reduce churn
10. **Metrics**: SaaS marketing metrics that matter (CAC, LTV, payback period, trial-to-paid)