Webinar & Live Event Marketing Plan

Create a marketing plan to fill and convert a webinar or live event.

Event: [TOPIC AND FORMAT]
Date: [WHEN]

Goal attendance: [NUMBER]
Conversion goal: [WHAT I WANT ATTENDEES TO DO AFTER]
Promotion period: [WEEKS BEFORE EVENT]

Provide:
1. **Registration Page**: Copy framework for a high-converting sign-up page
2. **Email Promotion**: 5-email sequence to drive registrations
3. **Social Media Promotion**: 10 social posts across the promotion period
4. **Reminder Sequence**: Pre-event reminders to maximise show-up rate
5. **Webinar Structure**: How to structure content that keeps attention AND sells
6. **Q&A Strategy**: How to handle Q&A to build trust and address objections
7. **Offer Presentation**: How to transition from content to offer naturally
8. **Follow-Up Sequence**: Post-event emails for attendees and no-shows
9. **Replay Strategy**: How to use the recording for ongoing lead generation
10. **Metrics**: What to track and what "good" looks like

Create a marketing plan to fill and convert a webinar or live event.

Event: [TOPIC AND FORMAT]
Date: [WHEN]
Goal attendance: [NUMBER]
Conversion goal: [WHAT I WANT ATTENDEES TO DO AFTER]
Promotion period: [WEEKS BEFORE EVENT]

Provide:
1. **Registration Page**: Copy framework for a high-converting sign-up page
2. **Email Promotion**: 5-email sequence to drive registrations
3. **Social Media Promotion**: 10 social posts across the promotion period
4. **Reminder Sequence**: Pre-event reminders to maximise show-up rate
5. **Webinar Structure**: How to structure content that keeps attention AND sells
6. **Q&A Strategy**: How to handle Q&A to build trust and address objections
7. **Offer Presentation**: How to transition from content to offer naturally
8. **Follow-Up Sequence**: Post-event emails for attendees and no-shows
9. **Replay Strategy**: How to use the recording for ongoing lead generation
10. **Metrics**: What to track and what "good" looks like