Website Redesign Project Brief

Create a comprehensive brief for redesigning [WEBSITE URL/DESCRIPTION].

Current issues: [DESCRIBE]
Goals: [IMPROVE CONVERSIONS / MODERNIZE / REBRAND / MOBILE-FIRST]

Budget: [RANGE]
Timeline: [WEEKS]

Provide:
1. **Current Site Audit**: Key problems (5-8 issues)
2. **Goals & KPIs**: What success looks like with measurable targets
3. **Target Audience**: Who the site serves and their priorities
4. **Sitemap**: Proposed page structure and navigation hierarchy
5. **Content Requirements**: What content exists, what needs creating, what needs rewriting
6. **Design Direction**: Style, mood, 3 reference websites
7. **Functional Requirements**: Forms, integrations, CMS, e-commerce, search, etc.
8. **Technical Requirements**: Hosting, speed targets, SEO, accessibility standards
9. **Phase Plan**: Logical phases with deliverables per phase
10. **Vendor Evaluation**: If hiring an agency, what to look for and questions to ask

Create a comprehensive brief for redesigning [WEBSITE URL/DESCRIPTION].

Current issues: [DESCRIBE]
Goals: [IMPROVE CONVERSIONS / MODERNIZE / REBRAND / MOBILE-FIRST]
Budget: [RANGE]
Timeline: [WEEKS]

Provide:
1. **Current Site Audit**: Key problems (5-8 issues)
2. **Goals & KPIs**: What success looks like with measurable targets
3. **Target Audience**: Who the site serves and their priorities
4. **Sitemap**: Proposed page structure and navigation hierarchy
5. **Content Requirements**: What content exists, what needs creating, what needs rewriting
6. **Design Direction**: Style, mood, 3 reference websites
7. **Functional Requirements**: Forms, integrations, CMS, e-commerce, search, etc.
8. **Technical Requirements**: Hosting, speed targets, SEO, accessibility standards
9. **Phase Plan**: Logical phases with deliverables per phase
10. **Vendor Evaluation**: If hiring an agency, what to look for and questions to ask