Customer Testimonial Collection Kit

Create a system for collecting powerful customer testimonials.

Business: [WHAT I DO]
Current testimonials: [NONE / FEW / MANY BUT WEAK]

Provide:
1. **When to Ask**: The perfect moment to request a testimonial
2. **How to Ask**: Email, phone, and in-person request scripts
3. **Question Framework**: 7 questions that generate compelling testimonials
4. **Video Testimonials**: How to get customers to record video reviews
5. **Written Testimonials**: How to guide written responses that sell
6. **Google Reviews**: How to direct customers to leave Google reviews
7. **Case Study Conversion**: How to turn a testimonial into a full case study
8. **Permission & Legal**: Getting proper consent for marketing use
9. **Display Strategy**: Where to place testimonials for maximum impact
10. **Testimonial Refresh**: How to update and rotate testimonials regularly

Create a system for collecting powerful customer testimonials.

Business: [WHAT I DO]
Current testimonials: [NONE / FEW / MANY BUT WEAK]

Provide:
1. **When to Ask**: The perfect moment to request a testimonial
2. **How to Ask**: Email, phone, and in-person request scripts
3. **Question Framework**: 7 questions that generate compelling testimonials
4. **Video Testimonials**: How to get customers to record video reviews
5. **Written Testimonials**: How to guide written responses that sell
6. **Google Reviews**: How to direct customers to leave Google reviews
7. **Case Study Conversion**: How to turn a testimonial into a full case study
8. **Permission & Legal**: Getting proper consent for marketing use
9. **Display Strategy**: Where to place testimonials for maximum impact
10. **Testimonial Refresh**: How to update and rotate testimonials regularly