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TikTok for Small Business Starter Kit

Create a TikTok starter kit for a small business in [INDUSTRY].

Business type: [RETAIL / RESTAURANT / SALON / GYM / AGENCY / OTHER]
Goal: [LOCAL CUSTOMERS / ONLINE SALES / BRAND AWARENESS]
Provide:
1. **Profile Setup**: Username, display name, bio, link (specific to local business)
2. **First 7 Videos**: Exact concepts for your first week, starting with the easiest
3. **Content That Works for Local Business**: 10 proven formats:
   - Behind the scenes / day in the life
   - Before and after transformations
   - "How we make..." process videos
   - Customer reactions and testimonials
   - Packing orders / prepping for the day
   - Staff introductions
   - FAQ answers
   - Local area content
   - Trending sounds adapted to your business
   - "Things you didn't know about..."
4. **Equipment**: Minimal setup (phone, lighting, tripod under £50)
5. **Posting Strategy**: When and how often for local reach
6. **Local Hashtags**: How to use location-based hashtags
7. **Converting Viewers to Customers**: From view to visit/purchase
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