UGC Creator Brief Template

Create a UGC (User-Generated Content) creator brief for [PRODUCT/SERVICE].

Product: [DESCRIBE]
Target audience: [WHO]

Platform: TikTok (optimized for organic or Spark Ads)

Provide:
1. **Campaign Overview**: What we're promoting and why
2. **Content Requirements**:
   - Number of videos: [X]
   - Duration: [15s / 30s / 60s]
   - Format: [UNBOXING / REVIEW / GET READY WITH ME / DAY IN MY LIFE / TUTORIAL]
   - Orientation: Vertical 9:16
3. **Key Messages**: 3 talking points (must mention) and 3 things to avoid
4. **Script Direction**: Loose script with required hook, key moments, and CTA
5. **Visual Requirements**: Lighting, setting, wardrobe, product placement
6. **Audio**: Original voice, trending sound, or both
7. **Deliverables**: Raw footage, edited versions, usage rights
8. **Examples**: 3 reference videos showing the style you want
9. **Timeline**: Filming deadline, revision rounds, delivery date
10. **Compensation**: Payment structure and usage terms

Create a UGC (User-Generated Content) creator brief for [PRODUCT/SERVICE].

Product: [DESCRIBE]
Target audience: [WHO]
Platform: TikTok (optimized for organic or Spark Ads)

Provide:
1. **Campaign Overview**: What we're promoting and why
2. **Content Requirements**:
   - Number of videos: [X]
   - Duration: [15s / 30s / 60s]
   - Format: [UNBOXING / REVIEW / GET READY WITH ME / DAY IN MY LIFE / TUTORIAL]
   - Orientation: Vertical 9:16
3. **Key Messages**: 3 talking points (must mention) and 3 things to avoid
4. **Script Direction**: Loose script with required hook, key moments, and CTA
5. **Visual Requirements**: Lighting, setting, wardrobe, product placement
6. **Audio**: Original voice, trending sound, or both
7. **Deliverables**: Raw footage, edited versions, usage rights
8. **Examples**: 3 reference videos showing the style you want
9. **Timeline**: Filming deadline, revision rounds, delivery date
10. **Compensation**: Payment structure and usage terms