Crisis Management Playbook

Create a crisis management playbook for [COMPANY TYPE]. Cover crisis types: data breach, service outage, PR crisis, product recall, legal action, executive departure, negative press. For each: immediate response checklist (first 60 minutes), communication templates (internal, customer, media, social), escalation matrix, spokesperson briefing, holding statements, stakeholder management, recovery plan, post-crisis review template, and pre-prepared dark site/page.

Create a crisis management playbook for [COMPANY TYPE]. Cover crisis types: data breach, service outage, PR crisis, product recall, legal action, executive departure, negative press. For each: immediate response checklist (first 60 minutes), communication templates (internal, customer, media, social), escalation matrix, spokesperson briefing, holding statements, stakeholder management, recovery plan, post-crisis review template, and pre-prepared dark site/page.