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Customer Retention Strategy

Build a customer retention strategy for [BUSINESS].

Business: [WHAT I SELL]
Current retention rate: [IF KNOWN]
Why customers leave: [IF KNOWN]
Current retention efforts: [DESCRIBE]

Provide:
1. **Churn Analysis**: Framework for understanding why customers leave
2. **Onboarding Optimisation**: How the first 30 days determine long-term retention
3. **Check-In Cadence**: Proactive customer touch-points to schedule
4. **Value Reinforcement**: How to remind customers of the value they're getting
5. **Feedback Loop**: System for collecting and acting on customer feedback
6. **Loyalty Programme**: Design a loyalty or rewards programme
7. **Win-Back Campaign**: Email sequence for recently churned customers
8. **Upsell & Cross-Sell**: Increasing customer value through additional offers
9. **Community Building**: Creating a community that increases switching costs
10. **Metrics & Tracking**: Retention metrics to track weekly and monthly
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