Pricing Negotiation Playbook

Create a pricing negotiation playbook for [PRODUCT/SERVICE] at [PRICE POINT].

Common discount requests: [DESCRIBE]
Margin floor: [MINIMUM ACCEPTABLE]

Provide:
1. Negotiation principles: 5 rules your sales team must follow
2. Pre-negotiation: How to anchor value before price comes up
3. Response scripts for:
   - "Can you do better on price?"
   - "Competitor X is cheaper"
   - "We need a 30% discount"
   - "We'll commit to a longer contract for a discount"
   - "Our budget is only £X"
   - "Let me think about it"
4. Give-to-get framework: What to trade instead of discounting (payment terms, commitment, scope)
5. Discount approval matrix: Who can approve what level
6. Multi-year deal structures: How to reward commitment without eroding value
7. Walk-away criteria: When to let a deal go
8. Post-negotiation: How to document terms and prevent future renegotiation

Create a pricing negotiation playbook for [PRODUCT/SERVICE] at [PRICE POINT].

Common discount requests: [DESCRIBE]
Margin floor: [MINIMUM ACCEPTABLE]

Provide:
1. Negotiation principles: 5 rules your sales team must follow
2. Pre-negotiation: How to anchor value before price comes up
3. Response scripts for:
   - "Can you do better on price?"
   - "Competitor X is cheaper"
   - "We need a 30% discount"
   - "We'll commit to a longer contract for a discount"
   - "Our budget is only £X"
   - "Let me think about it"
4. Give-to-get framework: What to trade instead of discounting (payment terms, commitment, scope)
5. Discount approval matrix: Who can approve what level
6. Multi-year deal structures: How to reward commitment without eroding value
7. Walk-away criteria: When to let a deal go
8. Post-negotiation: How to document terms and prevent future renegotiation