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Trade Show & Conference Strategy

🎯 Sales✓ Essential
Create a trade show strategy for [COMPANY] exhibiting at [EVENT/TYPE].

Booth size: [DESCRIBE]
Budget: [AMOUNT]
Goal: [LEADS / DEMOS / BRAND AWARENESS / PARTNERSHIPS]

Provide:
1. Pre-show marketing: Email campaigns, social media, appointment setting
2. Booth design brief: Layout, signage, interactive elements, demo stations
3. Staffing plan: Who attends, roles, shift schedule
4. Lead capture: Method, qualification questions, scoring
5. Booth talking points: 30-second pitch, qualification questions, demo flow
6. Giveaway strategy: What to give and how to make it memorable
7. Networking plan: Key people to meet, events to attend
8. Content capture: Photos, videos, quotes for post-show content
9. Post-show follow-up: Email sequence within 48 hours
10. ROI calculation: Cost per lead, pipeline generated, deal conversion
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