Win/Loss Analysis Framework

Create a win/loss analysis framework for [COMPANY] selling [PRODUCT/SERVICE].

Provide:
1. **Interview Guide**: 15 questions to ask won and lost prospects covering:

   - Decision process and timeline
   - Evaluation criteria and weighting
   - Competitors considered
   - Perception of your product, sales team, and pricing
   - What tipped the decision
2. **Analysis Template**: How to code and categorize responses
3. **Reporting Dashboard**: Key metrics to track (win rate by segment, top loss reasons, competitive win rate)
4. **Quarterly Review Format**: How to present findings to sales and product teams
5. **Action Plan Template**: How to turn insights into specific improvements
6. **Email Templates**: How to request interviews from won and lost prospects

Create a win/loss analysis framework for [COMPANY] selling [PRODUCT/SERVICE].

Provide:
1. **Interview Guide**: 15 questions to ask won and lost prospects covering:
   - Decision process and timeline
   - Evaluation criteria and weighting
   - Competitors considered
   - Perception of your product, sales team, and pricing
   - What tipped the decision
2. **Analysis Template**: How to code and categorize responses
3. **Reporting Dashboard**: Key metrics to track (win rate by segment, top loss reasons, competitive win rate)
4. **Quarterly Review Format**: How to present findings to sales and product teams
5. **Action Plan Template**: How to turn insights into specific improvements
6. **Email Templates**: How to request interviews from won and lost prospects